adidas: Create, Get Noticed.
To get noticed by the best of the best, you have to get creative. We selected real kids from England, France, Spain, Italy, Mexico and Germany to "hack" previously posted adidas Instagram content and showcase their skills over the pros.
We created 8 Instagram videos and 21 Instagram stories for 6 localized markets in 5 different languages. And even after capturing content spanning the globe, I still call it "soccer" instead of "football".
Following the "hack", we called on creators from around the globe to show their best skills and get noticed on the adidas channels. Kids from around the world responded to the call, sending in their own videos. Using their content, we created 21 Instagram stories – and maybe a few new soccer stars.