DOORDASH: Delicious at Your Door
When clients ask for the moon, you build it in less than 24 hours.
I’ve always dreamed of writing a jingle, and this concept originally began as a song. We even wrote the full lyrics and made a demo. But, overall, it didn’t seem to communicate everything we needed to accomplish strategically. As a relatively unheard of food delivery service, DoorDash was insistent that we show all of the different use cases for food delivery. For us, the creative challenge was to make a spot with a lot of messaging seem interesting to a huge variety of audiences.
We almost didn’t present our final concept, and just as we were about to go back to the drawing board, in the last few minutes of the meeting we mentioned this concept to the clients and they loved it. A kid's birthday party or dorm room sounds mundane on paper, but when you add paper mache planets or multiplying clones, suddenly it becomes something you want to watch again to catch new details you may have missed the first time.
This spot required 8 different set builds, motion control, and an enormous amount of visual effects. While I’m still itching to write a jingle, I’m extremely pleased with the final spot. And most of all? I’m proud that I spurred a weird niche comment thread of people wondering why they’re walking strangely (hint: it was shot in reverse).
Agency: M/H VCCP
Adam Ledbury, ACD/Art Director
Kelsey Wilkins, ACD/Copywriter
Production: Doomsday Entertainment
Producer: Jason Cole
Artistic Director: Lital Gurai
México Service Company: Mastodonte Films
Executive Producer: Corinna Martínez
1st AD: Óscar Almengor
Line Producer: Isaías Rivas
DoP: Emilio Valdés
Post: Lost Planet
Editor: Andrea MacArthur
VFX/Finish: Jane Studios
VFX Supervisor / Lead Flame Artist: Tim Bird