GOOGLE'S MADE WITH CODE: Dressed In Code
I concepted and created Google's Made with Code #DressedInCode campaign, which culminated in a live LED dress unveiling at the Zac by Zac Posen runway show at New York Fashion Week. We received over 42,000 engagements on our social posts. The LED dress reveal at New York Fashion Week resulted in 1 million visits to the Made with Code website, and an astounding 88,000 coded dresses.
The #DressedInCode campaign was covered by publications like Adweek, InStyle magazine, Mashable, The New York Times, People magazine, Teen Vogue, The Daily Dot, and The Hollywood Reporter, among others. We were a finalist at the Shorty Awards.